PRIVACY POLICY

Lyfe Social, LLC. ("Lyfe", "us", "we" or “our”) is committed to respecting and protecting the privacy of our Users. We understand and acknowledge that our Users have a legitimate expectation of privacy, including an expectation that we will protect their identities and personal information from disclosure to third parties, and we are committed to upholding that expectation of privacy with very limited exceptions, as described below. When the term “Users” is used in this Privacy Policy and related documents, it means the visitors and users of our Services. As used herein, www.lyfe-social.com (the “Site”) and our iOS Application and Google Play Application (the “Lyfe Apps”) together are referenced herein as the “Services.” This Privacy Policy covers personal information collected about our Users and is part of our overall Terms of Service (“TOS”). Included in this Privacy Policy is: (i) our Cookie Policy; (ii) an additional supplementary policy specifically for citizens of the European Union (“EU Privacy Policy”); and (iii) an additional supplementary policy specifically for residents of California (“CCPA Privacy Policy”).

This Privacy Policy describes:
1. the information identifying you that we collect;
2. how we use this information;
3. the legal basis upon which we process it;
4. with whom it is shared;
5. andhow it is stored.

This Privacy Policy also describes other important topics relating to your personal information and privacy. Please review this Privacy Policy to better understand our practices as they apply to your personal information. By using the Lyfe Platforms, you confirm that you have read and understood the entirety of this Privacy Policy and agree to be bound by it and the other documents referenced hereinOur TOS also applies to the Lyfe Platforms. If you do not agree to them, then you should not continue to use our Services.

CHANGES TO OUR PRIVACY POLICY
From time to time, we may modify this Privacy Policy in our sole discretion. If we make any updates or changes to this Privacy Policy, all modifications will be posted to the Services, and will be effective immediately upon our posting and, where appropriate, notified to you by post or email. By continuing to use our Services after updates are posted and effective you are confirming that you have read and understood the latest version of the Privacy Policy.

WHAT PERSONAL INFORMATION DO WE COLLECT?

1. Contact List and Image Information - Lyfe app makes an optional request for access to your device's contact list and associated images. This information is solely used within the app with your explicit consent. The App utilizes this data to enhance your experience and provide better recommendations.

2. Identifiers. We collect personal information of all Users of The Lyfe Platforms, which includes identifiers such as:

- your name;
-  phone number;
-  postal address;
-  email address.
-  Internet Protocol (IP) address;

3. Internet or other electronic network activity information including:

- Browser type;
-  Your Internet Service Provider (ISP);
-  Website referring/exit pages;
-  Platform type;
-  Date/time stamp;
-  Other information related to your use of the Sites.
-  We may receive some personal information about you from third parties such as public website and social media platforms.

4. General Account information

- We require you to register for The Lyfe Apps in order to gain access to the content.
-  Information about your use of the Services;
-  Customer services information;
-  Customer relationship management and marketing information.

Please note that we need certain types of personal information so that we can provide the Services to you. If you do not provide us with such personal information, or ask us to delete it, you may no longer be able to access our services or provide goods and services to us. Information Received Directly from You

`5. Opinion polls, surveys, contests, or sweepstakes. If you participate in our opinion polls, surveys, contests, or sweepstakes, we may collect additional personal information about you in connection with your response or entry.
6. Consignment. Additionally, you may choose to make other personal information available to us in connection with the consignment of an item, when you submit a video or blog for publication on the Services, email us, or invite a friend to join the Services. See the Invitations section below for more information.

USE OF PERSONAL INFORMATION WE COLLECT

We, or third party service providers acting on our behalf, collect, use, and store the personal information we collect to:

1. Allow you to access and use the Services;
2. Communicate with you (see Communicating With You section below);
3.Register users;
4. Process requests and orders (including membership registration);
5. Provide technical support;
6. Store information about your preferences;
7. Recognize you when you return to use our Services;
8. Enable you to participate in our opinion polls, surveys, contests, or sweepstakes;
9. Administer our Services;
10. Ensure the security of our Services and the Site and iOS App;
11. Comply with any procedures, laws, and regulations which apply to you, including if we consider it is in our legitimate interests or the legitimate interests of others to comply, as well as where we are legally required to do so (subject to our making all reasonable efforts, consistent with applicable laws and regulations, to protect our Users’ identities and personal information from disclosure to third parties);
12. and Establish, exercise, or defend our legal rights, including where we reasonably consider it is in our legitimate interests or the legitimate interests of others, as well as where we are legally required to do so.

COMMUNICATION WITH YOU

We will contact you by email with information about products, services, and offers which either you request, or which we believe you may be interested in; including newsletters, alerts, and reminders about recurring event sales if it is in our legitimate interests, for business development and marketing purposes, unless you have told us that you don’t want to receive these messages by sending us an email at info@lyfe-social.com.From time to time we will send you service-related emails, such as a welcome email when you register for the Services.

INVITATIONS

When you invite a friend to join our Services we will automatically send your friend an email invitation on your behalf. We will not use your friend’s email address for any other purpose unless they join our Services or request further information or response from us. Similarly, when you email a message using the Invite a Friend function, we do not store the email addresses that are used to facilitate the email communication.

OPINION POLLS AND SURVEYS

We may share personal information we collect from your responses to opinion polls or surveys with third parties. If we do so, we will provide you with notice and the opportunity to consent.

CONTESTS AND SWEEPSTAKES

If you enter a contest or sweepstakes conducted by The Lyfe and/or one of our partners, we may contact you in connection with that particular contest or sweepstakes, including in order to update you regarding your status, administer the promotion, or let you know that a promotion has ended.

ONLINE TRACKING

Like most other websites and Apps, Lyfe, as well as our service providers, and our third-party partners may collect certain information about your interaction with our Services. This information may be stored in log files. Information stored in log files may include IP addresses, browser type, internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and other information.

SHARING OF PERSONAL INFORMATION

THIRD PARTIES

We may need to share your personal information with our contractors in the course of operating our business. These contractors include vendors and suppliers, including but not limited to payment processors, suppliers of technical and support services, logistics providers, and cloud service providers that provide us with technology, services, and/or content for the operation and maintenance of our Service. We will also share your personal information with companies that assist us in our marketing, advertising and promotional activities, analytics, and search engine providers that assist us in the improvement and optimization of our Services.Access to your personal information by these contractors is limited to the information reasonably necessary for the contractor to perform its limited function. We require our contractors to keep the personal information they are provided with confidential and to comply with the terms of this Privacy Policy and applicable laws.We will not rent, sell, or share your personal information with third parties or third-party advertisers for their own marketing purposes without your consent except to provide you with a product or service you request or as described in this Privacy Policy. If you have given your consent for us to use your personal information, but later change your mind, you should contact us using the information in the HOW TO CONTACT US section and we will stop doing so.

We may also disclose and use anonymized, aggregated reporting and statistics about users of our Services and from interactions with us and our brands on social media for the purpose of internal reporting or reporting to our group or other third parties, and for our marketing and promotion purposes. None of these anonymized, aggregated reports or statistics will enable our Users to be personally identified.

DISCLOSURES REQUIRED BY LAW OR FOR BUSINESS PURPOSES

We may disclose personal information pursuant to a request from law enforcement, or as otherwise required by law, or, in our sole discretion, to protect our rights, property or interests, including to enforce this Privacy Policy or our TOS. We will make all reasonable efforts, consistent with applicable laws and regulations, to protect our Users’ identities and personal information from disclosure to third parties. In the event that we are legally compelled to disclose your personal information to a third party, we will make reasonable efforts to notify you unless doing so would violate the law or court order.

In our sole discretion, we may also disclose information we collect to a third party when we believe it is reasonably necessary to investigate or prevent harm, fraud, abuse, or illegal conduct, including to enforce or apply our terms and conditions or any other agreement or to respond to any claims, or to protect our rights or the rights of a third party. We will also disclose your personal information to third parties where it is in our legitimate interests to do so to run, grow and develop our business. Information collected from our Services may also be transferred as part of a merger or other combination, or as part of a restructuring, bankruptcy, transfer of assets, or to our successors in interest. RETENTION OF PERSONAL INFORMATION We keep your personal information for no longer than necessary for the purposes for which the personal information is processed. The length of time we retain personal information for depends on the purposes for which we collect and use it and/or as required to comply with applicable laws and to establish, exercise or defend our legal rights.

In order to enforce the terms of this Privacy Policy, resolve disputes, or provide information to satisfy applicable governmental laws, regulations, investigations or proceedings, we may need to retain your personal information in our files. We will do so in compliance with applicable law.

YOUR PRIVACY CHOICES

UPDATES TO YOUR INFORMATION

You can contact us at any time to update, change or delete personal information Lyfe maintains about you. CHOICE/OPT-OUT Users who no longer wish to receive our newsletters, alerts, or promotional communications may opt-out of receiving these communications at any time.

HOW TO EXERCISE YOUR CHOICES

You may notify us of your choices or preferences by accessing your “Account Info” in the iOS App or by contacting us as set forth in the “How to Contact Us” section below.

ADDITIONAL INFORMATION

AGGREGATED INFORMATION

We may share aggregated information about Users with third parties. Aggregated information is non-personal information about Users that is combined with the non-personal information of other Users.

ACCESS BY CHILDREN OR MINORSOur Services are not directed to children under the age of 13, and our TOS prohibit minors from using our Services. We do not knowingly collect any information from children under 13. SECURITY We take precautions to protect information that we collect from our Users. We protect the information entrusted to us by taking all reasonable precautions to safeguard the confidentiality of personal information, including through use of appropriate physical, technical, and administrative safeguards and measures. These protections include restricting access to personal information to employees who need the information to perform a specific job. Lyfe provides its employees training on its security and privacy practices. Technical safeguards and measures include use of encryption, passwords for access to our systems and use of anti-virus software.However, in the course of provision of your personal data to us, your personal information may be transferred over the internet. Although we make every effort to protect the personal information which you provide to us, no information security safeguards can be guaranteed to be completely secure, so you should use caution whenever providing personal information online, electronically or otherwise. Once we have received your personal information, we will use strict procedures and security features to prevent unauthorized access to it.Where we have given you or where you have chosen a password which enables you to access your online account, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.

HOW TO CONTACT US

If you have any questions or comments about this Privacy Policy, or if you would like us to update information we have about you or your preferences, please contact us by email at info@lyfe-social.com.If you are a California resident and you wish to submit a request to exercise your consumer rights under the CCPA, you may also email us at info@lyfe-social.comYou also may write to us at: Lyfe Social, LLC, 16350 SW 200th St. Miami, FL 33187

WE MAY TRACK WHETHER YOU OPEN EMAILS THAT WE SEND

Our emails may contain a web beacon to track who opens an email, when, and whether that user clicks on any of the links in the email. We may use this information to help us analyze which of our Users are interested in particular topics. When you delete the email, the web beacon will be deleted.

CUSTOMER DATA INFORMATION EFFECTIVE DATE: APRIL 5, 2022

MANAGING MY MARKETING PREFERENCES?

A: Follow the steps below to manage your The Lyfe marketing preferences.

1. Log into your account at
2. Click on Account Info,
3. Click on “Preferences”
4. From here, you can modify email preferences and opt in or out with SMS alerts
5. Email preference settings include the ability to unsubscribe from all marketing materials

ACCESSING MY HISTORY AND PERSONAL INFORMATION

Please visit the Account Info section on The Lyfe Platform account to view your registered name, email, phone number and marketing preferences. You may print or save this information for your records. More detailed information may be available through a data subject access request. Data subject access requests and account deletions require authentication in certain jurisdictions. To comply with those obligations, we have built a webform so that we can properly identify you.

EU PRIVACY POLICY EFFECTIVE DATE: This European Union Privacy Policy (“EU Privacy Policy”) is a supplement to the Privacy Policy and Cookie Policy of Lyfe Social, LLC. ("Lyfe", "us", "we" or “our”) and applies solely to Users who are citizens of the European Union. When the term “Users” is used in this EU Privacy Policy, it shall apply only to those who are citizens of the European Union and are: (i) consumer(s), visitors and users of our webThe Lyfe Platform and our apps. Defined terms as used herein shall have the same meaning as defined terms in the General Data Protection Regulation (GDPR). LEGAL BASIS FOR USE OF YOUR PERSONAL INFORMATION In order to comply with European data privacy laws we are required and have considered the legal basis for using your personal information as set out in this EU Privacy Policy, which are as follows: 1. our use of your personal information is necessary to perform our obligations under any contract with you (for example, to comply with the terms of use of our The Lyfe Platform which you accept by browsing our The Lyfe Platform and/or to comply with our contract to provide The Lyfe Services); or 2. our use of your personal information as is necessary to complying with our legal obligations; 3. where none of the above apply, use of your personal information is necessary for our legitimate interests or the legitimate interests of others (for example, to ensure the security of our The Lyfe Platform). Our legitimate interests are to: 1. run, grow and develop our business; 2. operate our The Lyfe Platform; and 3. carry out marketing, market research and business development. RIGHTS IF YOU ARE A CITIZEN OF THE EUROPEAN UNION If you are a citizen of the European Union, then you have certain rights in relation to your personal information which are set out below. If you would like further information in relation to these or would like to exercise any of them, please contact us by using the contact information in the HOW TO CONTACT US section at any time. You have the right to request that we: 1. provide access to any personal information we hold about you; 2. update any of your personal information which is out of date or incorrect; 3. delete any personal information which we are holding about you; 4. restrict the way that we process your personal information; 5. stop processing your personal information for direct-marketing purposes; 6. provide your personal information to a third party provider of services; 7. provide you with a copy of any personal information which we hold about you; or 8. consider any valid objections which you have to our use of your personal information. We will consider all such requests and provide our response within a reasonable period (and in any event any time period required by applicable law). Please note, however, that certain personal information may be exempt from such requests in certain circumstances. If an exception applies, we will tell you this when responding to your request. We may request you provide us with information necessary to confirm your identity before responding to any request you make.

EFFECTIVE DATE: JANUARY 21, 2021 This California Consumer Privacy Act Privacy Policy (“CCPA Privacy Policy”) is a supplement to the Privacy Policy of Lyfe, Inc. ("The Lyfe", "us", "we" or “our”) and applies solely to Users who are residents of the State of California (as defined in Section 17014 of Title 18 of the California Code of Regulations). When the term “Users” is used in this CCPA Privacy Policy, it applies only to those who are residents of the State of California and are: (i) consumer(s), visitors and users of our Services. Defined terms as used herein have the same meaning as defined terms in the CCPA.

WHAT PERSONAL INFORMATION DO WE COLLECT?

We collect information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household (“Personal Information”). The CCPA sets forth certain categories of information under Cal. Civil Code §1798.140 (o)(1) and we have listed all of those categories below. For each category, we have provided information as to whether or not we have collected Personal Information under those categories within the last twelve (12) months: A. Identifiers We collect Personal Information of Users of our Services which fall within the category of Identifiers and which include Personal Information such as: A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, Social Security number, driver’s license number, passport number or other similar identifiers. B. Personal information categories listed in Cal. Civ. Code § 1798.80(e) (the California Customer Records Statute) We collect Personal Information of Users which may include personal information such as: A name, signature, physical characteristics or description, address, telephone number, passport number, driver's license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information. Please note that some personal information included in this category may overlap with other categories listed herein. C. Characteristics of protected classifications under California or federal law We collect Personal Information such as Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information) if voluntarily provided by a job applicant as a result of a job application process or voluntarily submitted as part of employment or Human Resources process. D. Commercial Information This includes information such as records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. Included in this category is:

1. Information we receive from you when you register for our Services. 2. Information about our Services including: • Information about your use of our Services (including account related information such as payment information, purchase history, consign history); • Customer services information; and • Customer relationship management and marketing information. E. Biometric Information We do not collect biometric information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. F. Internet or other electronic network activity information including:
2. browser type;
3. your Internet Service Provider (ISP);
4. Website referring/exit pages;
5. platform type;
6. date/time stamp;
7. other information related to your use of the The Lyfe Platform. G. Geolocation data We do not collect geolocation data that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. H. Audio, electronic, visual, thermal, olfactory, or similar information We do not collect sensory information such as audio, electronic, visual, thermal, olfactory or other similar personal information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. I. Professional or employment related information We collect professional or employment related information with regard to job applications, employment records, professional association memberships and other job-related personal information. J. Non-public education information defined as information that is not publicly available personally identifiable information as defined under the Family Educational Rights and Privacy Act (FERPA). We collect non-public education information that is personally identifiable information such as educational records and student records in connection with job applications and employment. We do not collect non-public education information that is personally identifiable information directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records. K. Inferences drawn from other Personal Information We collect information that may be considered a profile reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities and aptitudes. The above personal information is collected from the following sources: 1. Information Received Directly from You
8. Internet activity by your use of the The Lyfe Platform including online tracking through use of cookies 3. Public websites and social media platforms

THE BUSINESS OR COMMERCIAL PURPOSES FOR THE PERSONAL INFORMATION WE COLLECT

We may disclose your Personal Information to a third party for business or commercial purposes.When we disclose Personal Information for a business purpose, we enter into a written contract that describes the purpose and requires the recipient to keep that Personal Information confidential and not use it for any purpose except for providing the services set forth in the contract.

Accordingly, we may use or disclose the following personal information business or commercial purposes: 1. Allow you to access and use our Services; 2. Communicate with you; 3. Register users; 4. Process requests and orders (including membership registration); 5. Provide technical support; 6. Store information about your preferences; 7. Recognize you when you return to use our Services 8. Enable you to participate in our opinion polls, surveys, contests, or sweepstakes; 9. Administer our Services; 10. Ensure the security of our Services; 11. Comply with any procedures, laws and regulations which apply to us – this may include where we reasonably consider it is in our legitimate interests or the legitimate interests of others to comply, as well as where we are legally required to do so; and 12. Establish, exercise or defend our legal rights – this may include where we reasonably consider it is in our legitimate interests or the legitimate interests of others, as well as where we are legally required to do so.

CATEGORIES OF PERSONAL INFORMATION SHARED FOR BUSINESS OR COMMERCIAL PURPOSES

In the preceding twelve (12) months, we have disclosed the following categories of personal information for business or commercial purposes:Category A: Identifiers Category B: California Customer Records personal information categories Category C: Protected Characteristics Classifications under California or federal law Category D: Commercial Information Category E: Internet or other electronic networking activity information Category F: Professional or employment-related information Category G: Inferences drawn from an of the information identified in this subdivision to create a profile about a consumer reflecting the consumer’s preferences, characteristics, predispositions and behavior

We disclose your personal information for a business purpose to the following categories of third parties: Service providers. Third parties to whom you or your agents authorize us to disclose your personal information in connection with products or services we provide to you.

In the preceding twelve (12) months, we have not sold any personal information.If you are consumer as defined in the California Consumer Privacy Act (CCPA), i.e., a resident of California as defined in Section 17014 of Title 18 of the California Code of Regulations, you have certain rights in relation to your personal information under the CCPA. Under the CCPA, you have the following rights:

1. Right to Request Information Collected. If we collect Personal Information about you, you have the right to request that we disclose to you the following upon our receipt of a verifiable consumer request from you:
2. A. The categories of personal information we have collected about you;
3. B. The categories of sources from which the personal information about you is collected;
4. C. The business or commercial purpose for collecting or selling personal information;
5. D. The categories of third parties with whom we share personal information; and,
6. E. The specific pieces of personal information we have collected about you.
7. Right to Request Information Collected and Shared for a Business Purpose. If we collect personal information about you that is disclosed for a business purpose, you have the right to request that we disclose to you: A. The categories of personal information that we have collected about you; and, B. The categories of personal information we disclosed about you for a business purpose.
8. Right Not to Be Discriminated Against. You have the right to not be discriminated against by a business because you exercised any of the consumer's rights under the CCPA, including, but not limited to, by:
9. A. Denying goods or services to you;
10. B. Charging different prices or rates for goods or services, including through the use of discounts or other benefits or imposing penalties;
11. C. Providing a different level or quality of goods or services to you or,
12. D. Suggesting that you will receive a different price or rate for goods or services or a different level or quality of goods or services.
a. Right to Request Deletion. You have the right to request that we delete any of your Personal Information that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request, we will delete (and direct our service providers to delete) your personal information from our records, unless an exception applies. We may deny your deletion request if retaining the information is necessary for us or our service providers to:
13. Complete the transaction for which we collected the Personal Information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you;
14. Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities;
15. Debug products to identify and repair errors that impair existing intended functionality;
16. Exercise our right to free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law;
17. Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 seq.);
18. Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information's deletion may likely render impossible or seriously impair the research's achievement, if you previously provided informed consent;
19. Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us;
20. Comply with a legal obligation; and,
21. Otherwise use your personal information internally in a lawful manner that is compatible with the context in which you provided it.
22. Right to Request Access and Data Portability. Upon receipt of a verifiable request from you to access your Personal Information we will promptly take steps to disclose and deliver, free of charge to you, the Personal Information in accordance with Cal. Civil Code §1798.100(d). The Personal Information may be delivered by mail or electronically, and if provided electronically, the information will be in a portable and, to the extent technically feasible, in a readily useable format that allows you to transmit this information to another entity without hindrance. We may provide personal information to you, but we are not required to provide personal information to you more than twice in a 12-month period.

CONTACT INFORMATION

If you are a California resident and if you wish to submit a request to exercise your consumer rights under the CCPA or if you have questions regarding this policy, you may contact us at info@lyfe-social.com.

ADDITIONAL CALIFORNIA PRIVACY RIGHTS

California's "Shine The Light" law permits California residents to annually request and obtain information free of charge about what Personal Information is disclosed to third parties for direct marketing purposes in the preceding calendar year. Lyfe does not distribute your Personal Information to outside parties for their direct marketing without your consent, except as provided for in this Privacy Policy.

ACCOUNT DELETION STEPS  

We understand that preferences may change, and users might decide to discontinue their engagement with our mobile application. Deleting your account is a straightforward process to ensure control and privacy. To initiate the account deletion, follow these simple steps:
Navigate to Settings:  Open the mobile application and locate the "Settings" option.
Initiate Account Deletion:  Look for the "Delete Account" option within the account settings. By selecting this option, you will be prompted to confirm your decision.
Confirmation Process:  Once you choose to delete your account, the application will ask for confirmation to ensure the action is intentional.
Finalize Deletion:  After confirming your decision, the app will proceed with the account deletion process. Be aware that this action is irreversible, and all associated data will be permanently removed.